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Black Friday 2018, the best deal day of the entire year, is happening this month! We'll be here every step of the way to highlight the best deals and cheapest prices. In addition to the mega article we'll be publishing, make sure to like us on Facebook and follow us on Twitter in order to get real time updates on the best Black Friday deals as they go live.
The official date is Friday, November 23, but the deal frenzy spans longer than a single day. Here's an approximate timeline.
- Early November - Black Friday ads released
- 2nd week of November - Early Black Friday deals go live
- November 22 (Thanksgiving) - 50% of Black Friday deals go live
- November 23 (Black Friday) - Rest of Black Friday deals go live
- November 24 (Saturday) - Most Black Friday deals will expire
- November 25 (Sunday) - 50% of Cyber Monday deals go live
- November 26 (Cyber Monday) - Rest of Cyber Monday deals go live
- December 1 (Saturday) - Most Cyber Monday deals will expire
So many websites and stores participate on Black Friday that it can easily be overwhelming for the casual shopper. It's always wise to make a list of what you want and set a budget beforehand, but we've also come up with some advice on where to shop, how to shop, and what kind of deals we expect to see on all the things you're into.
Please note that the extended holiday return windows have not yet been published for 2018. These are the dates that have been used for previous Black Fridays. Although they are most likely going to remain the same, there is a possibility that the dates listed below might change.
UPDATE - Some Deals Are Live
55" TCL 55S405 4K Smart HDTV for $349.99
NOW LIVE. List price $599.99.
NOW LIVE. List price $34.99.
Amazon Black Friday 2018 Guide
Amazon has no Black Friday ad. Instead, Amazon is well known for being the master of price matching. In addition to honoring just about every manufacturer approved Black Friday price drop out there, Amazon diligently price matches the best deals from everyone else's Black Friday ad. Combine that with a ridiculously huge inventory, the fastest most versatile shipping in the business, and a stalwart return policy, and it's no surprise why Amazon is at the top of our recommended list.
Pros for Everyone (including those WITHOUT Prime membership):
- The best source for Black Friday deals thanks to price matching
- Free shipping with no minimum
- Extended return policy (return items until 1/31)
- Amazon Visa Card (no annual fee) gives you $50 Amazon Gift Card and 3% cashback on all Amazon purchases
Pros for Amazon Prime members
- Free 1-month Amazon Prime trial (6 months for students)
- Otherwise only $12.99 for the 1 month option
- Free 2-day shipping on Prime Eligible items
- Pick standard shipping and get free Amazon credits
- Free subscription to Twitch Prime (and get free Black Friday loot)
- Black Friday discounts on Audible, Amazon Music, and Whole Foods
- Amazon Visa Card (no annual fee) gives you $50 Amazon Gift Card and 5% cashbackon all Amazon purchases
Walmart Black Friday 2018 Guide
Walmart has the most comprehensive and best overall Black Friday ad, which is dozens of pages long and spans the gamut from video games and electronics to apparel and furniture. Their prices are very competitive and you usually won't find the same product for cheaper elsewhere barring competitor exclusives. As far as exclusives go, Walmart has quite a few. Walmart will probably have the absolute best price on a 4K TV as well as exclusive video game console bundles. Although most of Walmart's deals are available online, some will only be able to be purchased in-store.
Pros:
- The best, most comprehensive Black Friday ad
- Free 2-day shipping over $35 (no membership required)
- Free shipping promotion extended to marketplace vendors
- Buy online, pickup in-store option for instant gratification
- Extended return policy (items purchased after 11/1 can be returned as late as 1/10 for 15-day items and 1/15 for 30-day items)
- You can return online purchases in-store
- No receipt needed for a return
Best Buy Black Friday 2018 Guide
Whereas Walmart might have the best overall Black Friday ad, Best Buy has the best tech-focused ad. Best Buy is very competitive in pricing, and you'll find the prices to be comparable to Amazon and Walmart with a few exclusives of their own. Best Buy's strongest vanity Black Fridays deals are on their Insignia branded products (like their TVs), Apple products, and smartphones with contract. Although Best Buy does have some in-store only products, the vast majority of products can be purchased online.
Pros:
- The best tech-focused Black Friday ad
- Free shipping on orders over $35
- Free shipping with no minimum during the holidays
- Buy online, pickup in-store option for instant gratification
- Extended return policy (return items until 1/14)
- You can return online purchases in-store
- The best store at managing inventory
Dell Black Friday 2018 Guide
Dell is still one of the best known and respected computer brands. Although you'll be able to find pre-configured Dell computers on sale at other vendors, the most configuration options will be available directly from Dell. There are generally three ways to score the best Black Friday deal: (1) Limited time offer doorbuster deals, (2) sitewide Black Friday coupon codes that will stack on top of Black Friday instant discounts, and (3) Dell Outlet. Although Dell's computers will take the limelight, there will also be some really great deals on Dell monitors and 4K HDTVs with Dell gift cards.
The Dell Black Friday sneak peek flyer has been released.
Pros:
- The best Black Friday deals from any PC manufacturer
- Dell Outlet computers have the same 1-year warranty as buying new
- If you don't mind Dell gift cards, the absolute best branded TV deals
- Free shipping with no minimum order
- Extended return policy (items purchased after 11/1 can be returned as late as 1/15), excludes electronics, TVs, and accessories
GameStop Black Friday 2018 Guide
Sure, GameStop's prices on the most popular video games and consoles are just as good as everyone else's. However GameStop's best deals are not on mainstream titles. Whereas the other stores will discount games made in the last 2 years, GameStop will discount games that were made well beyond that. You will also find deals on pre-owned games and hardware, as well as bonus trade-in credit for any titles or consoles that you want to unload. GameStop has no extended holiday return policy.
Pros:
- Black Friday deals on the widest selection of games
- Discounts or bundle savings on preowned titles
- Bonus trade-in credit on games and consoles
- You can return online purchases in-store
Target Black Friday 2018 Guide
What Black Friday list is complete without the bullseye? Target is another brick and mortar vendor that puts out a multi-page Black Friday ad every year. Target is good at offering layers of stackable discounts. In addition to the already discounted deals in the Black Friday ad, Target generally offers a sitewide coupon code. For example in 2017, Target offered a 20% off coupon that could be used in December for anyone who purchased at least $50 worth of goods on Black Friday. If you shop in-store, you also have access to Target's Cartwheel app, which offers yet more stackable discounts on tons of products. Finally, if you have the Target RedCard, you have yet another 5% cashback discount that stacks onto everything else.
The Target Black Friday sneak peek ad has been released.
Pros:
- The best in-store shopping on Black Friday
- Keep an eye out for Target's sitewide Black Friday coupon
- The Cartwheel app has tons of stackable in-store only coupons
- Target RedCard (no annual fee) gives you 5% cashback
- Free shipping with no minimum during the holidays
- Buy online, pickup in-store for instant gratification
- Standard 90-day return policy for most items
- Extended return policy for electronics (items purchased after 11/1 can be returned as late as 1/15)
- You can return online purchases in-store
Our Black Friday 2018 Predictions
Here are some of the prices I expect to see on Black Friday. I'm actually being conservative here, so I wouldn't be surprised if several of these items actually ended up selling for a lower price. I would be surprised if the prices were higher. These are just my personal predictions, as someone that lives and breathes deals each day.
- Lowest Price for 50" 4K Smart TV for $199.99
- Lowest Price for 50" 4K HDR Smart HDTV for $499.99
- Lowest Price for 65" 4K Smart TV for $299.99
- Lowest Price for 65" 4K HDR Smart HDTV for $699.99
- 55" 4K OLED HDTV (or equivalent) for $1199.99
- 65" 4K OLED HDTV (or equivalent) for $1599.99
- Playstation 4 Slim with Game or Gift Card for $199.99
- Playstation 4 Pro with Game for $349.99
- Playstation 4 Pro for $299.99
- Nintendo Switch for $269.99
- Xbox One S with Game for $199.99
- Xbox One X for $399.99
- 1-Year of Playstation Plus and/or Xbox Live Gold for $39.99
- PS4 Dualshock or Xbox One Controller for $34.99
- PS4 Gold Wireless Headset for $64.99
- Oculus Rift for $349.99
- PSVR Skyrim Bundle for $299.99, PSVR Doom Bundle for $249.99
- Fallout 76, Red Dead Redemption 2, Black Ops IV, Soul Calibur VI for $50
- God of War, Spider-Man, Assassin's Creed Odyssey, Forza Horizon 4, Zelda BotW, Super Mario Odyssey, Valkyria Chronicles 4 for $40
- NBA 2K19, Madden NFL 19, Shadow of the Tomb Raider, Dragon Quest XI, Kingdom Hearts The Story So Far, Dragon Ball FighterZ for $29.99
- Persona 5, Call of Duty: WWII, Mario+Rabbids, Far Cry 5 for $19.99
- Horizon Zero Dawn Complete Edition for $9.99
- Marvel 4K Blu-ray Movies for $9.99
- DC 4K Blu-ray Movies for $4.99-$7.99
- SteelSeries Arctis 7 Wireless Headset for $99.99
- HyperX Cloud II Gaming Heaset for $69.99
- Logitech G502 Proteus for $39.99
- Dell S2716DG 27" 1440p 1ms 144Hz GSYNC Monitor for $299.99
- 27" 1080p 1ms 144Hz Monitor for $169.99
- 15% off Apple iTunes Gift Card
- Blue Microphone Yeti USB Mic with Game for $89.99
- Amazon Echo Dot (Newest 3rd Gen) for $29.99
- Amazon Echo Show (Newest 3rd Gen) for $169.99
- iRobot Roomba Vacuum as low as $249.99
- Amazon Fire Tablet as low as $24.99
- Sony WH1000XM2 Active Noise Cancelling Headsphones for $269.99
- Bose QuietComfort 35 Active Noise Cancelling Headphones for $299.99
- SanDisk Ultra 128GB Switch Memory Card for $19.99
- SanDisk Ultra 200GB Switch Memory Card for $29.99
- Portable Hard Drives (4TB for $79.99, 2TB for $59.99, 1TB for $39.99)
- 8TB External Desktop Hard Drive for $139.99
- AncestryDNA or 23andME DNA Testing Kit as low as $59.99
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